Fall 2011 Teacher: Brian Stormes Phone Number: 846-6789 ext 2321 E-mail: bstormes@cysd.k12.pa.us
COURSE DESCRIPTION The sports and entertainment industries are two of the most profitable in the United States. Marketing of sports and entertainment and marketing through sports and entertainment are the main focus of this class. Students will apply marketing principles to the sports industry and/or the entertainment industry. We will examine the economic impact of sports and entertainment as well as endorsements, sponsorships, product development, licensing, image, sales, promotion, pricing and more. Students will have the opportunity to explore careers and plan a sports and/or entertainment event. COURSE OUTLINE ·Careers in Marketing ·Economic Impact of the Sports Industry ·Introduction to Marketing ·Target Market/Segmentation ·Marketing Mix ·Endorsements/Sponsorships ·Marketing Research ·Marketing Plan Overview ·Live Event Planning/Marketing
TEXTBOOKS, RESOURCE MATERIALS Sports & Entertainment Marketing – Glencoe Marketing Series Supplemental materials – supplied by instructor GRADING:
Your overall grade will be based on the following criteria and a total points system:
Classwork
Projects
Participation
Test
Please check grades online! If you have any questions about your online grade see me after class or during ACP Make-up Work It is your responsibility to view the wiki page the day you return from an absence about make-up work. If you have questions and don’t understand an assignment it is your responsibility to ask questions. You have the number of days to submit missed work equivalent to your absence. The maximum number of days you have to submit missed work is 5 school days. Rules and Expectations:
SPORTS AND ENTERTAINMENT MARKETING
Course Syllabus
Fall 2011Teacher: Brian Stormes Phone Number: 846-6789 ext 2321
E-mail: bstormes@cysd.k12.pa.us
COURSE DESCRIPTION
The sports and entertainment industries are two of the most profitable in the United States. Marketing of sports and entertainment and marketing through sports and entertainment are the main focus of this class. Students will apply marketing principles to the sports industry and/or the entertainment industry. We will examine the economic impact of sports and entertainment as well as endorsements, sponsorships, product development, licensing, image, sales, promotion, pricing and more. Students will have the opportunity to explore careers and plan a sports and/or entertainment event.
COURSE OUTLINE
·Careers in Marketing
·Economic Impact of the Sports Industry
·Introduction to Marketing
·Target Market/Segmentation
·Marketing Mix
·Endorsements/Sponsorships
·Marketing Research
·Marketing Plan Overview
·Live Event Planning/Marketing
TEXTBOOKS, RESOURCE MATERIALS
Sports & Entertainment Marketing – Glencoe Marketing Series
Supplemental materials – supplied by instructor
GRADING:
Your overall grade will be based on the following criteria and a total points system:
- Classwork
- Projects
- Participation
- Test
Please check grades online! If you have any questions about your online grade see me after class or during ACPMake-up Work
It is your responsibility to view the wiki page the day you return from an absence about make-up work. If you have questions and don’t understand an assignment it is your responsibility to ask questions. You have the number of days to submit missed work equivalent to your absence. The maximum number of days you have to submit missed work is 5 school days.
Rules and Expectations: